Optimizing your product listing on Amazon

Optimizing your product listing on Amazon

Write compelling and detailed product descriptions

Not every shopper reads the product description, which appears near the bottom of your listing. As a result, many businesses neglect their product description and create a generic, boring overview of their product — and that rarely excites shoppers.

Approach your product description as an extension of your product features.

Make your description detailed and exciting, as well as accurate. Emphasize the unique features and uses of your product, plus its competitive edge over the competition. Include your primary keywords too, so that you can improve your ranking in search results.

Emphasize product features with text formatting

If you want to provide the best experience to shoppers, appeal to user behavior. People skim when they’re reading articles, browsing product listings, and reviewing any other piece of content on the Internet.

With text formatting tricks, however, you can emphasize certain features. For example, you can use bold or italic formatting to direct a shopper to your product’s comprehensive warranty, heating features, or portable design.

In this approach, you’re providing users with critical product information. Even if your competitor’s product features similar selling points, like a rust-resistant design, shoppers may miss that information because they’re skimming.

With your bold or italic text, however, they see your product’s perks in an instant

Add Amazon backend keywords to product listings

Increasing your sales on Amazon depends on not only optimizing your product title, description, and features with keywords but also adding backend keywords to your product listings. What are backend keywords, though?

Backend keywords are keywords you add in Amazon Seller Central — Amazon refers to them as, “Search Terms.” Amazon references your backend keywords to help rank your product listings for relevant searches, which can translate to more sales.

You can add up to 125 words of backend keywords.

Take high-quality product images

Besides optimizing your product listings to increase your Amazon sales with low competition products on amazon, you can also improve your product images. Amazon, as well as shoppers, want to see high-quality images of your product. That’s why Amazon maintains a comprehensive list of image standards.

For example, all your images should have dots per inch (DPI) of 1000. A 1000 DPI ensures your image has a high resolution, which allows users to zoom in on your product and view its various features and design.

Show your products’ different uses

While your primary image — which displays in search results — should only show your product, your additional product images have a bit more freedom. Use those other product images to provide users with helpful information about the uses, benefits, and features of your product.

You can even picture your product with accessories that your business sells. For example, you can photograph your products with connecting or sub products or accessories. In some instances, that can encourage users to purchase your product bundle or make your product accessories a part of their wish list.

The value of photographing your product in different states is that it provides users with a better idea of how your product can enrich their lives.

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